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Unfinished Building Exterior .
The Dior Seongsu flagship store has been attracting public attention since it was under construction.
There may have been rumors that a luxury shop would open for the first time in Seongsu-dong,
but for me, the exterior of the building under construction is so unique that I remember looking at it in awe.
The exterior walls and floor heights were made by stacking them layer by layer with transparent panel materials
that allow the inside to be seen clearly, and the windows that can only be seen from the Nordic side were closely arranged,
leaving the building and feeling a bit like a work of art.
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Completion of Construction and Night Photography .
The Dior Store I visited again after the completion of the construction was literally a visual shock itself. I was curious about the lighting,
so I visited at night on purpose, and all the daylight line lights were placed between the transparent panels to show off their brilliance.
The lighting from the building made my eyes dazzle, and even the surrounding landscaping was under the light, so it looked as bright as daytime.
As it is a luxury brand, and as the store opened for the first time in a barren area called Seongsu-dong,
it stands out that they paid great attention to the exterior and visuals.
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Closeup Detail .
If you take a closer look at the exterior wall, you can see that the panel is made of shiny steel like chrome.
Presumably,
if you build a building with panel materials, you need a load-bearing wall that can withstand the load coming down from the top.
The surrounding landscaping also shows colorful flowers and plants in primary colors, contrasting with the transparent frame of the building.